Business Etiquette

Etiquette not only sells, it is an essential building block in the pursue of business excellence.  Only through people who truly care about customers can you achieve excellence in the eyes of those who judge you. 

model for excellence

Lydia Ramsey is a business etiquette speaker and trainer and the founder of Lydia Ramsey, Inc. a firm offering keynotes, seminars, and workshops to corporations, professional associations, government agencies, and colleges and universities. She is also the author of Manners That Sell.  As Lydia explains it, “My business etiquette presentations are designed for organizations that want their people to be at ease in any business situation and to represent them well in the marketplace.” She explains that etiquette is not just about introductions and table manners. Manners sell. People want to do business with people they like, and people like nice people. Etiquette is about being nice and, we might even say, kind.

There is that word again, “kind or kindness.” Look up kind or kindness and you will discover that four words are always closely linked—kindness, courtesy, polite, and etiquette. Each is an aspect of the other and they all represent behavior that shows respect for other people. You cannot achieve them without a genuine concern or “care” about others. The best salesperson delivers value; the best conversationalist is a good listener; the best king desires to put subjects at ease.

It is a standard of behavior. You cannot compartmentalize it or limit it to just one category of people. That is why we say that Common Courtesy is a job requirement. Customer care first requires caring about people in general. It is the leader’s job to insist that nothing short of common courtesy is acceptable. Kindness, politeness, and etiquette (putting others at ease) are job requirements of the excellence company.

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