Succeeding for the Long Haul

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The young Nashville based management team of Lonely Planet has been studying my book, The Language of Excellence. The picture was taken on September 5, 2018 when I met with them to discuss the book and answer questions. At the point in the discussion pictured, I was explaining that anyone can be accidentally successful. You can have your Andy Warhol 15 minutes of fame. But you cannot accidentally succeed for the long haul. Long term success is not achieved by accident. Tom Peters and Nancy Austin in their book A Passion for Excellence say it this way:

“…there are only two ways to create and sustain superior performance over the long haul. First, take exceptional care of your customers (for chicken, jet engines, education, health care, or baseball, etc.) via superior service and superior quality. Second, constantly innovate. That’s it.” “There are no alternatives…”

It seems simple:
      Customer Care
      And Constant Innovation
Yet for most companies it appears too difficult. History is littered with the bones of short lived enterprises.

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The Lonely Planet team studied The Language of Excellence to learn management and leadership concepts required for long term success. Including concepts like the model for Excellence: 

I told the team that it was not enough for them to study the book. “To lead you must become a teacher. When all members of an organization understand the implications of important management and leadership concepts, magic happens within that enterprise.”


To read what business leaders are saying about The Language of Excellence go to For more about The Language of Excellence at a discounted price for bulk purchases go to For signed copies of books by Tom Collins, go to Unsigned print and eBook editions are available from Amazon, Barnes & Noble, and other online bookstores. Audio versions of The Claret Murders and Diversion are available from iTunes, Audibles and Amazon. eBook editions are also available through Apple iTunes’ iBook’s Store and

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